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Handbook of research in international marketing

  1. Title Handbook of research in international marketing
    Author infoedited by: Subhash C. Jain, David A. Griffith
    Another authors Jain Subhash C. (Editor)
    Griffith David A. (Editor)
    Issue dataCheltenham : Edward Elgar , 2011. - 417 s.
    Issue2nd ed.
    ISBN978-1-84980-302-1
    Document kindhandbooks
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing * globalizácia * výskum * politika medzinárodná * značky výrobné * stratégia marketingová * kultúra * spotrebitelia * produkty * trh
    DatabaseBOOKS
    Copy count2, currently available 1, at library only 1
    Call number854078, 854124

    Call numberLocationSublocationInfo
    854078SEKVšeobecná študovňaIn-Library Use Only
    854124SEKSklad knižničného fonduavailaible

Number of the records: 1  

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