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Modelling the diffusion of technology innovation: a marketing approach

  1. Title Modelling the diffusion of technology innovation: a marketing approach
    Author infoMária Vasiľová
    Author Vasiľová Mária EUBOBFKMA - Katedra marketingu OBF
    Source document EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. S. 623-631. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 519.86 - Teória ekonomicko-matematických modelov
    Keywords inovácia * modely * modelovanie * technológie nové * televízia * Slovensko
    AnnotationZakomponovanie cenového efektu do Bass growth modelu. Difúzia LCD televízorov v Slovenskej republike: empirické výsledky. Výsledky a diskusia.
    Public work categoryReports at home scientific conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE11 01191-029, originál dokumentu

Number of the records: 1  

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