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The pricing and revenue management of services

  1. Title The pricing and revenue management of services : a strategic approach
    Author infoIrene C.L. Ng
    Author Ng Irene C.L.
    Issue dataAbingdon : Routledge , 2008. - 174 s.
    Edition Routledge advances in management and business studies
    ISBN978-0-415-55195-3 , 0-415-55195-1
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 338.5 - Ceny. Tvorba cien. Druhy cien
    Keywords služby * politika cenová * oceňovanie * nákup * spotreba * riziko * príjmy * ceny * riadenie
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number854126

    Call numberLocationSublocationInfo
    854126FPMKnižnica Fakulty podnikového manažmentuIn-Library Use Only

Number of the records: 1  

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