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The possibility of improving the image of the organization through the use of new trends in marketing communication
Title The possibility of improving the image of the organization through the use of new trends in marketing communication Author info Juraj Récky Author Recký Juraj Source document EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. S. 456-463. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic systematics 659.3 - Masová komunikácia. Informovanie širokej verejnosti Keywords komunikácia marketingová * internet * siete sociálne * telefón mobilný * starostlivosť zdravotná * nemocnice Annotation Marketingová komunikácia a nové médiá. Populárne komunikačné nástroje a mobilné telefóny. Sociálne siete. Blogy. Fóra, ratingy a hodnotenia. Využitie v zdravotníctve. Database ARTICLES
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