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Just good business

  1. Title Just good business : the strategic guide to aligning corporate responsibility and brand
    Author infoKellie A. McElhaney
    Author McElhaney Kellie A.
    Issue dataSan Francisco : Berrett-Koehler Publishers, Inc. , 2008. - 194 s.
    ISBN978-1-57675-441-2
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 65.011.1 - Politika podnikania. Podniková stratégia
    Keywords podnikanie * zodpovednosť podniku spoločenská * identita podniková * imidž * stratégia podnikateľská * stratégia podniková * plánovanie
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number857265

    Call numberLocationSublocationInfo
    857265OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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