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Considering brand share on the profit in financial expression and re-branding decisions
Title Considering brand share on the profit in financial expression and re-branding decisions Author info Lenka Pčolinská Author Pčolinská Lenka EUBPHFKMR - Katedra marketingu a obchodu PHF Source document SEMAFOR '09 - Slovenská ekonomika, mýty a fakty o realite : zborník príspevkov z medzinárodnej vedeckej konferencie : Michalovce, 17.-18.9.2009. S. 651-663. - Košice : Vydavateľstvo EKONÓM, 2009. ISBN 978-80-225-2841-2 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Public work category Reports at home scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E09 01941-001, kópia plného textu
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