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Objectives and barriers to marketing innovation
Title Objectives and barriers to marketing innovation Author info Marta Šilhárová, Peter Paľko Author Šilhárová Marta EUBOBFKMA - Katedra marketingu OBF Co-authors Paľko Peter EUBOBFKMA - Katedra marketingu OBF Source document Current challenges of marketing and their application in practice : [proceedings of] scientific articles. S. 131-137. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5 Výstup z projektu VEGA 1/0333/11 Moderné metódy a prístupy v marketingovom manažmente
Note VEGA 1/0333/11 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords marketing * inovácia * porovnanie medzinárodné * USA * Slovensko Public work category Scientific titles in home noticed scientific year-books (not conference) Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E13 00424-015, originál dokumentu
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Number of the records: 1