Number of the records: 1
Marketing strategy & competitive positioning
Title Marketing strategy & competitive positioning Author info Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud Author Hooley Graham J. Co-authors Piercy Nigel F. Nicoulaud Brigitte Issue data Harlow : Financial Times/Prentice Hall , 2012. - xv, 578 s. Issue 5th ed. ISBN 978-0-273-74093-3 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords stratégia marketingová * marketing manažment * plánovanie strategické * analýza trhu * zákazníci * segmentácia trhu * marketing mix * zodpovednosť podniku spoločenská Database BOOKS Copy count 1, currently available 0, at library only 0 Call number 876951
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Call number Location Sublocation Info 876951 SEK Sklad knižničného fondu borrowed
Number of the records: 1