Number of the records: 1  

Bank image structure: the relationship to consumer behaviour

  1. Title Bank image structure: the relationship to consumer behaviour
    Author infoRůžena Lukášová, Tomáš Urbánek
    Author Lukášová Růžena
    Co-authors Urbánek Tomáš
    Source document Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. No. 1 (2014), s. 18-35. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně. ISSN 1804-1728
    Document kindschedule of articles from periodics
    LanguageEnglish
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords banky * imidž * marketing * správanie spotrebiteľa
    AnnotationSkúmanie vzťahu spotrebiteľov k bankám. Bankový marketing.
    DatabaseARTICLES

    File nameSizeTyp prístupu
    Plný text PDF1 MBverejne dostupné
    article

    article

      To the basket
Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.

Accept allSettingsReject all