Number of the records: 1  

Sport marketing

  1. Title Sport marketing
    Author infoBernard J. Mullin, Stephen Hardy, William A. Sutton
    Author Mullin Bernard J.
    Co-authors Hardy Stephen
    Sutton William A.
    Issue dataChampaign : Human Kinetics , 2014. - 483 s.
    Issue4th ed.
    ISBN978-1-4504-2498-1 , 1-4504-2498-8
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * šport * hry * marketing strategický * manažment * spotrebitelia * výskum trhu * segmentácia trhu * produkty * značky * médiá * sponzorovanie
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number884948

    Call numberLocationSublocationInfo
    884948OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.