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Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria

  1. Title Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria
    Author infoPeter Filo, Jozef Orgonáš, Rainer Hasenauer
    Author Filo Peter EUBOBFKMA - Katedra marketingu OBF
    Co-authors Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF
    Hasenauer Rainer
    Source documentPICMET´15 Conference : Management of the Technology Age : PICMET - Hilton Portland and Executive Tower: August 2-6, 2015. S. 99-126 online. - Portland : Portland State University, 2015 ; PICMET Conference. ISBN 978-1-8908-4332-8. ISSN 2159-5100
    NoteRegistrovaný: Web of Science
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords prezentácia * technológie nové * vývoj * výskum * marketing * spolupráca cezhraničná
    Public work categoryReports at international scientific conferences
    Registered inWOS
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE15 00628-001, kópia plného textu

    File nameSizeTyp prístupu
    Plný text PDF1.1 MBverejne dostupné
    PDF fulltext3.3 MBverejne dostupné
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