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Principles of marketing engineering
Title Principles of marketing engineering Author info Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Author Lilien Gary L. Co-authors Rangaswamy Arvind De Bruyn Arnaud Issue data Santa Rosa : DecisionPro , 2013. - 263 s. Issue 2nd ed. ISBN 978-0-9857648-0-7 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * rozhodovanie * nástroje marketingové * trh * modely * zákazníci * segmentácia * analýzy * prognózy * produkty * marketing mix * komunikácia marketingová * ceny * podpora predaja Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 887754
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Call number Location Sublocation Info 887754 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only
Number of the records: 1