Number of the records: 1
Marketing de l' innovation
Title Marketing de l' innovation : de la création au lancement de nouveaux produits Author info Emmanuelle Le Nagard-Assayag, Delphine Manceau, Sophie Morin-Delerm Author Le Nagard-Assayag Emmanuelle Co-authors Manceau Delphine Morin-Delerm Sophie Issue data Paris : DUNOD , 2015. - 374 s. Issue 3e éd. Edition Marketing-communication ISBN 978-2-10-072240-2 Document kind monographs Language French Country of Edition France systematics 339.138 - Marketing Keywords marketing * inovácia * podnik * produkty * služby * technológie nové * modely ekonomické * procesy podnikové * politika podniková * stratégia inovačná Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 887947
book
Call number Location Sublocation Info 887947 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1