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Management du marketing mix de la distribution
Title Management du marketing mix de la distribution : le business model ad-hoc de la perception des consommateurs des pratiques de merchandising dans les grandes surfaces Author info Adil El Amri Author Amri Adil El Issue data Saarbrücken : AV Akademikerverlag , 2012. - 98 s. Edition Éditions universitaires européennes ISBN 978-3-8381-8177-6 Document kind monographs Language French Country of Edition Germany systematics 65.011.1 - Politika podnikania. Podniková stratégia Keywords distribúcia * marketing mix * riadenie * supermarkety * spotrebitelia * stratégia podniková * produkty * záruka * modely podniku * štúdie prípadové Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 888760
book
Call number Location Sublocation Info 888760 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1