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Introduction to neuromarketing & consumer neuroscience

  1. Title Introduction to neuromarketing & consumer neuroscience
    Author infoThomas Zoëga Ramsøy
    Author Ramsøy Thomas Zoëga
    Issue dataRørvig : Neurons Inc , 2015. - viii, 191 s.
    ISBN978-87-997602-0-6
    Document kindmonographs
    LanguageEnglish
    Country of EditionDenmark
    systematics 339.138 - Marketing
    Keywords neuromarketing * neuroveda * zákazníci * vedomie * emócie * psychológia predaja * psychológia reklamy
    DatabaseBOOKS
    Copy count2, currently available 0, at library only 2
    Call number890525, 921307

    Call numberLocationSublocationInfo
    890525FPMKnižnica Fakulty podnikového manažmentuIn-Library Use Only
    921307OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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