Number of the records: 1  

Neuromarketing Essentials

  1. Title Neuromarketing Essentials : What Every Marketer Needs to Know
    Author infoPeter Steidl
    Author Steidl Peter
    Issue dataUtrecht : Neuromarketing Science & Business Association , 2016. - 137 s.
    ISBN9781530535705 , 1530535700
    Document kindmonographs
    LanguageEnglish
    Country of EditionNetherlands
    systematics 339.138 - Marketing
    Keywords neuromarketing * správanie spotrebiteľa * rozhodovanie nákupné * zákazníci * psychológia predaja * psychológia reklamy
    DatabaseBOOKS
    Copy count2, currently available 0, at library only 2
    Call number890526, 921310

    Call numberLocationSublocationInfo
    890526FPMKnižnica Fakulty podnikového manažmentuIn-Library Use Only
    921310OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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