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The 18 immutable laws of corporate reputation

  1. Title The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
    Author infoRonald J. Alsop
    Author Alsop Ronald J.
    Issue dataNew York : A Wall Street Journal Book / Free Press , 2004. - 306 s.
    ISBN978-1-4767-5761-2
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 65.011.1 - Politika podnikania. Podniková stratégia
    Keywords firmy * podnik * aktíva * meno obchodné * imidž * siete počítačové * internet * kontrola * etika podniková * mienka verejná * vzťahy s verejnosťou * stratégia podniková * riadenie podnikové
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number891622

    Call numberLocationSublocationInfo
    891622FPMKnižnica Fakulty podnikového manažmentuIn-Library Use Only

Number of the records: 1  

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