Number of the records: 1
Strategic advertising management
Title Strategic advertising management Author info Larry Percy, Richard Rosenbaum-Elliott Author Percy Larry Co-authors Rosenbaum-Elliott Richard Issue data Oxford : Oxford University Press , 2016. - xxiv, 429 s. Issue 5th ed. ISBN 978-0-19-870365-5 Document kind textbooks Language English Country of Edition Great Britain systematics 659.1 - Propagácia. Reklama Keywords reklama * propagácia * manažment strategický * plánovanie strategické * plán strategický * médiá * vzťahy s verejnosťou * predaj * sponzorovanie * umiestňovanie produktov * balenie * marketing * komunikácia marketingová Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 892461
book
Call number Location Sublocation Info 892461 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1