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Online public marketing
Title Online public marketing Translation online verejný marketing Author info Mária Szivósová Author Szivósová Mária EUBFHIKAI - Katedra aplikovanej informatiky FHI Source document Trends and innovations in e-business, education and security : reviewed proceedings : sixth international scientific videoconference of scientists and PhD. students or candidates : november 24, 2016. Pp. 99-108 CD-ROM. - Budapest : Óbudai Egyetem, 2016 / Rajnai Zoltán ; Schmidt Peter ; Szivósová Mária ; Jurík Pavol ; Ancza Erzsébet ; Szabó Lajos ; Trends and innovations in e-business, education and security International scientific videoconference of scientists and PhD. students or candidates. ISBN 978-963-449-014-2 Document kind schedule of articles from year books Language English Country of Edition Hungary Keywords marketing * komunikácia marketingová * analýza swot * technológie nové * technológie informačné * technológie komunikačné * obchod elektronický Annotation Online marketing ako marketing v špecifickom prostredí internetu. Objasnenie použitia rôznych online nástrojov marketingovej komunikácie. Predstavenie konceptu “RentItAll”, SWOT analýza, prieskum trhu a marketingová stratégia. Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E16 01467-006, originál dokumentu
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