Building customer loyalty

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Title	Building customer loyalty . Chapt. 1
Translation	Budovanie zákazníckej lojality
Author info	Irina Ivanovna Skorobogatykh, Natalia Ivanovna Ivashkova, Oľga Saginova Vitalievna, Ľudmila Lipková
Author	Skorobogatykh Irina Ivanovna
Co-authors	Ivashkova Natalia Ivanovna
	Saginova Oľga Vitalievna
	Lipková Ľudmila EUBFMVKDV - Katedra medzinárodných ekonomických vzťahov a hospodárskej diplomacie FMV
Source document	Loyalty programs: monobrand, co-brand, coalition : monograph. Pp. 5-24 [2,80 AH]. - Bratislava : Publishing house EKONÓM, 2017. ISBN 978-80-225-4372-9
Document kind	rozpis článkov z kníh
Language	English
Country of Edition	Slovak Republic
Public work category	Chapters in scientific book titles issued in home editorship
Database	PUBLIKAČNÁ ČINNOSŤ
No. of Archival Copy	E17 00245-001, kópia titul. strany

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