Marketing in Health Insurance Companies

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Title	Marketing in Health Insurance Companies
Translation	Marketing v zdravotných poisťovniach
Author info	Zuzana Juhászová, Zuzana Francová
Author	Juhászová Zuzana EUBFHIKUA - Katedra účtovníctva a audítorstva FHI
Co-authors	Francová Zuzana EUBOBFKMA - Katedra marketingu OBF
Source document	Journal of East European Science and Research : Scientific Peer-Reviewed Journal. Vol. 8, no. 1 (2017), pp. 304-313. - Bratislava : European Institute for Development and Education. ISSN 1338-3302
Document kind	schedule of articles from periodics
Language	English
Country of Edition	Slovak Republic
Keywords	starostlivosť zdravotná * marketing mix * poisťovne zdravotné * stratégia marketingová * Slovensko
Annotation	Marketing v oblasti zdravotnej starostlivosti. Business mix (4P) a customer (4C) v zdravotníckom zariadení.
Public work category	Scientific titles in home not carented magazines and other year-books
Database	PUBLIKAČNÁ ČINNOSŤ
References	(3) - PUBLIKAČNÁ ČINNOSŤ
No. of Archival Copy	E17 00998-002, originál dokumentu

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