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Age Identification in Elderly Segment and Its Impact on Marketing Communication

  1. Title Age Identification in Elderly Segment and Its Impact on Marketing Communication
    TranslationIdentifikácia veku segmentu seniorov a jeho vplyv na marketingovú komunikáciu
    Author infoDagmar Lesáková
    Author Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF
    Source document Enterprise and Competitive Environment 2019 : Abstracts of the 22nd Annual International Conference, March 21–22, 2019, Mendel University, (Brno, Czech Republic). Pp. 35. - Brno : Mendel University in Brno, 2019 / Kapounek Svatopluk ; Vránová Hana ; Enterprise and Competitive Environment 2019 Annual International Conference. ISBN 978-80-7509-654-8
    Noteabstrakt
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionCzech Republic
    Public work categoryAbstractions of scientific titles in year-books from international conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE19 00044-002, kópia plného textu

Number of the records: 1  

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