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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Title Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Author info J. Craig Andrews, Terence A. Shimp Author Andrews J. Craig Co-authors Shimp Terence A. Issue data Boston : CENGAGE Learning , 2018. - 635 s. Issue 10th Edition ISBN 978-1-337-28265-9 , 1-337-28265-0 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords reklama * propagácia * komunikácia marketingová * médiá Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 908426
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Call number Location Sublocation Info 908426 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1