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Principles of Marketing - Study Text

  1. Title Principles of Marketing - Study Text [elektronický zdroj]
    Author infoMilan Oreský
    Author Oreský Milan EUBOBFKMA - Katedra marketingu OBF
    Corporation Ekonomická univerzita v Bratislave
    Issue dataBratislava : [University of Economics of Bratislava] , 2016. - 318 s. [21,59 AH]
    Issue1st Edition
    Document kindtextbooks
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 339.138 - Marketing
    Keywords marketing * pojmy * zákazníci * zodpovednosť podniku spoločenská * etika * správanie spotrebiteľa * trhy
    Public work categorySeveral publications and documents, which are not in any previous category
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE16 01733-001, online

    File nameSizeTyp prístupu
    Plný text PDF6.9 MBverejne dostupné
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