Number of the records: 1
The Neuro-Consumer
Title The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain Author info Anne-Sophie Bayle-Tourtoulou, Michel Badoc Author Bayle-Tourtoulou Anne-Sophie Co-authors Badoc Michel Issue data Abingdon : Routledge , 2020. - 321 s. ISBN 978-0-367-89590-7 (hbk) , 978-1-003-01997-8 (ebk) Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords neuroveda * neuromarketing * marketing * komunikácia marketingová * nástroje marketingové * správanie spotrebiteľa Database BOOKS Copy count 2, currently available 0, at library only 2 Call number 916959, 916970
book
Call number Location Sublocation Info 916970 SEK Všeobecná študovňa In-Library Use Only 916959 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1