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Customer Age as a Determinant of Preferences for Information Sources – Empirical Analysis of a Case from Central Europe
Title Customer Age as a Determinant of Preferences for Information Sources – Empirical Analysis of a Case from Central Europe Translation Vek zákazníka ako determinant preferencií informačných zdrojov – empirická analýza prípadu zo strednej Európy Author info František Pollák, Peter Markovič Author Pollák František EUBFPMKPF - Katedra podnikových financií FPM Co-authors Markovič Peter EUBFPMKPF - Katedra podnikových financií FPM Source document Economics, Management, Finance and Social Attributtes of Economic System (EMFSA 2022) : 7th International Scientific Conference, July, 7-10, 2022, Pula, Hotel Park Plaza Histria Pula : Proceedings of Abstract. P. 45 online. - Považská Bystrica : BCSS, 2022 ; Economics, Management, Finance and Social Attributes of Economic System International Scientific Conference. ISBN 978-80-973642-3-6 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords komunikácia marketingová * zákazníci * skupiny vekové * zdroje informácií * analýza zhluková * stredná Európa Public work category Abstractions of invited reports from international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E22 00251-002, kópia plného textu
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