Number of the records: 1
Introduction to Advertising and Promotion Management
Title Introduction to Advertising and Promotion Management Author info George E. Belch, Michael A. Belch Author Belch George E. Co-authors Belch Michael A. Issue data Homewood : Irwin , 1990. - 770 s. Issue 1. ed. ISBN 0-256-07972-2 Document kind monographs Language English Country of Edition United States of America systematics 659.1 - Propagácia. Reklama Keywords reklama * propagácia * predaj * manažment * marketing * marketing mix * telekomunikácie * komunikácia Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 706954
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Call number Location Sublocation Info 706954 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1