Number of the records: 1
Introduction to Advertising and Promotion
Title Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective Author info George E. Belch, Michael A. Belch Author Belch George E. Co-authors Belch Michael A. Issue data Burr Ridge : Irwin , 1993. - 836 s. Issue 2. ed. ISBN 0-256-10516-2 Document kind monographs Language English Country of Edition United States of America systematics 659.1 - Propagácia. Reklama Keywords propagácia * reklama * inzercia * predaj * komunikácia * marketing * telekomunikácie Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 728347
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Call number Location Sublocation Info 728347 SEK Sklad knižničného fondu availaible
Number of the records: 1