Number of the records: 1
Marketing management
Title Marketing management : strategy and action Author info Henry Assael Author Assael Henry Issue data Boston : Kent Publishing Company , 1985. - 750 s. ISBN 0-534-04788-2 Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing manažment * marketing mix * marketing strategický * plánovanie * makromarketing * stratégia marketingová * reklama * manažment * marketing * kúpyschopnosť * ponuka * systémy informačné * komunikácia marketingová * predaj * inzercia * stratégia obchodná * distribúcia * plánovanie strategické Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 774591
book
Call number Location Sublocation Info 774591 SEK Sklad knižničného fondu availaible
Number of the records: 1