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Marketing as strategy
Title Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Author info Nirmalya Kumar Author Kumar Nirmalya Issue data Boston : Harvard Business School Press , 2004. - xv, 270 s. ISBN 1-59139-210-1 Note Predslov: Philip Kotler Another Edition on the Same Medium Marketing jako strategie vedoucí k úspěchu. - Praha : Grada Publishing, 2008 / Kumar Nirmalya ; Juppa Tomáš Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * marketing strategický * trh * segmentácia trhu * podnik * rozvoj podniku * rast podniku * inovácia * predaj * zákazníci Database BOOKS Copy count 1, currently available 0, at library only 1 References (1) - BOOKS Call number 839562
book
Call number Location Sublocation Info 839562 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1