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Modelling the diffusion of technology innovation: a marketing approach
- VASIĽOVÁ, Mária. Modelling the diffusion of technology innovation: a marketing approach. In EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5, s. 623-631.
Number of the records: 1