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Research methods used in corporate and brand identity management

  1. ŠIMOROVÁ, Lenka. Research methods used in corporate and brand identity management. In EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5, s. 537-545. VEGA 1/0803/10.
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