Number of the records: 1  

Marketing orientovaný na seniorov

  1. LESÁKOVÁ, Dagmar. Marketing orientovaný na seniorov. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2013. ISSN 1337-7493, 2013, roč. 6, č. 21, s. 105-115. VEGA 1/0612/12
    Ohlasy:
    [4] MATUŠOVIČOVÁ, Monika. Marketing orientovaný na generáciu 50 plus. In Vedecké state Obchodnej fakulty 2013 : [zborník] [elektronický zdroj]. - Bratislava : Vydavateľstvo EKONÓM, 2013. ISBN 978-80-225-3662-2, s. 443-450, CD-ROM. VEGA 1/0612/12.
    [4] MATUŠOVIČOVÁ, Monika - HVIZDOVÁ, Eva. Marketingové aktivity orientované na segment seniorov. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2014. ISSN 1337-7493, 2014, roč. 7, č. 25, s. 78-87. VEGA 1/0612/12.
    [4] KRESCANKOVÁ, Michaela. Špecifiká marketingovej komunikácie orientovanej na segment seniorov. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2014. ISSN 1337-7493, 2014, roč. 7, č. 26, s. 244-255. VEGA 1/0612/12.
    [3] MATUŠOVIČOVÁ, Monika. Marketing oriented on the seniors. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic [elektronický zdroj]. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 73-78 CD-ROM. VEGA 1/0612/12.
    [4] MATUŠOVIČOVÁ, Monika. Seniors as a Target Group for Trade and Marketing. In Application of knowledge in process of business dynamization in Central Europe : the proceedings of the 5th international scientific conference on trade, international business and tourism : 16. - 17. october 2014, Mojmírovce, Slovak Republic [elektronický zdroj]. - Bratislava : Publisher EKONÓM, 2014. ISBN 978-80-225-3994-4, pp. 348-355 CD-ROM.
    [3] KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Do generations matter when marketing water? A study of consumption preferences across Generations X, Y, Z and Swing generation of seniors. In Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic [elektronický zdroj]. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 144-152 CD-ROM.
    [4] KRESCANKOVÁ, Michaela. Lojalitné stratégie súčasnosti. In Vedecké state Obchodnej fakulty 2014 : zborník vedeckých statí [elektronický zdroj]. - Bratislava : Vydavateľstvo EKONÓM, 2014. ISBN 978-80-225-3931-9, s. 241-253 CD-ROM.
    [2] SCHURMANN, Helena. MARKETING FOCUSED ON SENIORS AS A FACTOR OF REGIONAL DEVELOPMENT. In GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES, PTS I AND II, 2015, pp. 680-685. ISBN 978-80-8154-145-2., Registrované v: WOS
Number of the records: 1  

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