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Strategický marketing

  1. Title Strategický marketing : strategie a trendy
    Author infoDagmar Jakubíková
    Author Jakubíková Dagmar
    Issue dataPraha : GRADA Publishing , 2013. - 362 s.
    Issue2. rozšír. vyd.
    ISBN978-80-247-4670-8
    Document kindmonographs
    LanguageCzech
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords marketing strategický * marketing * marketing mix * produkty * politika cenová * distribúcia * komunikácia * komunikácia marketingová * kontrola
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number882404

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    Call numberLocationSublocationInfo
    882404SEKVšeobecná študovňaIn-Library Use Only

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