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Marketing value metrics
Title Marketing value metrics : a new metrics model to measure marketing effectiveness Author info Malcolm McDonald, Peter Mouncey and Stan Maklan Author McDonald Malcolm Co-authors Mouncey Peter Maklan Stan Issue data London : Kogan Page , 2015. - 317 s. Issue 2nd ed. ISBN 978-0-7494-6897-2 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * efektívnosť * meranie * modely * plánovanie strategické * segmentácia trhu * štúdie prípadové * médiá sociálne * zákazníci * spotrebitelia Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 885470
book
Call number Location Sublocation Info 885470 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1