Number of the records: 1
How cool brands stay hot
Title How cool brands stay hot : branding to generation Y and Z Author info Joeri van den Bergh, Mattias Behrer Author Bergh Joeri van den Co-authors Behrer Mattias Issue data London : Kogan Page , 2016. - 287 s. Issue 3rd ed. ISBN 978-0-7494-7717-2 Document kind monographs Language English Country of Edition Great Britain systematics 620.2 - Náuka o tovare. Tovaroznalectvo Keywords tovar * značky výrobkov * značky kvality * spokojnosť zákazníkov * generácie * mládež * seniori * meno obchodné * identita * kvalita tovaru Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 891289
book
Call number Location Sublocation Info 891289 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1