Number of the records: 1
Marketing metrics
Title Marketing metrics : the manager's guide to measuring marketing performance Author info Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein Author Bendle Neil T. Co-authors Farris Paul W. Pfeifer Phillip E. Reibstein David J. Issue data Upper Saddle River : Pearson Education , 2016. - 439 s. Issue 3rd ed. ISBN 978-0-13-408596-8 , 0-13-408596-5 Document kind handbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * trh * stratégia marketingová * reklama * distribúcia * zákazníci * konkurencia * oceňovanie * produkty * zisk * predaj * financie * siete mobilné * siete počítačové Database BOOKS Copy count 4, currently available 0, at library only 4 Call number 892093, 898344, 898905, 911266
book
Call number Location Sublocation Info 898905 SEK Všeobecná študovňa In-Library Use Only 892093 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only 898344 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only 911266 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1