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The Effective Use of Facebook by Small and Medium-sized Enterprises Operating in Slovakia

  1. POLLÁK, František - DORČÁK, Peter. The Effective Use of Facebook by Small and Medium-sized Enterprises Operating in Slovakia. - Registrovaný: Scopus. In Market-Tržište : Review for Marketing Theory and Practice : Scientific Semi-Annual Journal. - Zagreb : University of Zagreb. ISSN 0353-4790, 2016, vol. 28, no. 1, pp. 79-91. VEGA 1/0806/16
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    [1] LIZBETINOVA, Lenka - STARCHON, Peter - LORINCOVA, Silvia - WEBEROVA, Dagmar - PRUSA, Petr. Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic. In SUSTAINABILITY. ISSN 2071-1050, 2019, vol. 11, no. 8., Registrované v: WOS, SCOPUS
    [1] HU, Ridong - LIN, Mingyu - SHIEH, Chich Jen. Performance evaluation of basic-level farmers’ associations introducing customer relationship management. In Custos e Agronegocio. ISSN 18082882, 2018-04-01, vol. 14, no. 2, pp. 411-421., Registrované v: SCOPUS
    [1] TSOU, Hung Tai - HUANG, Yao Wen. Empirical study of the affecting statistical education on customer relationship management and customer value in hi-tech industry. In Eurasia Journal of Mathematics, Science and Technology Education. ISSN 13058215, 2018-01-01, vol. 14, no. 4, pp. 1287-1294., Registrované v: SCOPUS
    [1] GAVINO, Monica C. - WILLIAMS, Denise E. - JACOBSON, David - SMITH, Iris. Latino entrepreneurs and social media adoption: personal and business social network platforms. In Management Research Review. ISSN 20408269, 2019-04-15, vol. 42, no. 4, pp. 469-494., Registrované v: SCOPUS
    [1] KRAUS, Sascha - GAST, Johanna - SCHLEICH, Moritz - JONES, Paul - RITTER, Michael. Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources. In Journal of Macromarketing. ISSN 02761467, 2019-12-01, vol. 39, no. 4, pp. 415-430., Registrované v: SCOPUS
    [1] RRUSTEMI, Visar - JUSUFI, Gezim. UNDERSTANDING SOCIAL MEDIA MARKETING ACTIVITIES IN WESTERN BALKANS: EMPIRICAL INSIGHTS FROM KOSOVO. In EKONOMSKI PREGLED. ISSN 0424-7558, 2021, vol. 72, no. 6, pp. 869-893. Dostupné na: https://doi.org/10.32910/ep.72.6.4., Registrované v: WOS, SCOPUS
    SAGAPOVA, Nikola - DUSEK, Radim - PARTLOVA, Petra. Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram. In ENERGIES, 2022, vol. 15, no. 22., Registrované v: WOS, CCC, SCOPUS
    CVJETKOVIĆ, Matea. ORGANIZATIONAL USE AND ADOPTION OF SOCIAL MEDIA THROUGH TOE FRAMEWORK: EMPIRICAL RESEARCH ON CROATIAN SMALL AND MEDIUM-SIZED ENTERPRISES. In Management (Croatia), 2023, vol. 28, no. 2, pp. 73-91. ISSN 13310194. Dostupné na: https://doi.org/10.30924/mjcmi.28.2.6., Registrované v: SCOPUS
    CHEN, Yuehan - HARNCHAMCHAI, Atichart - SAEHEAW, Teeraporn. Current and Future Direction of Social Media Marketing in SMEs: A Systematic Literature Review. In Proceedings 2021 IEEE International Conference on e-Business Engineering, ICEBE 2021, 2021, pp. 144-149. Dostupné na: https://doi.org/10.1109/ICEBE52470.2021.00017., Registrované v: SCOPUS
    RRUSTEMI, Visar - HASANI, Egzona - JUSUFI, Gezim - MLADENOVIĆ, Dušan. Social media in use: A uses and gratifications approach. In Management (Croatia), 2021, vol. 26, no. 1, pp. 201-217. ISSN 13310194. Dostupné na: https://doi.org/10.30924/MJCMI.26.1.12., Registrované v: SCOPUS
    JUSUFI, Gezim - UKAJ, Fatos - AJDARPAŠIĆ, Suada. The effect of product innovation on the export performance of Kosovo SMEs. In Management (Croatia), 2020, vol. 25, no. 2, pp. 215-234. ISSN 13310194. Dostupné na: https://doi.org/10.30924/mjcmi.25.2.12., Registrované v: SCOPUS
    LIŽBETINOVÁ, Lenka - ŠTARCHOŇ, Peter - LORINCOVÁ, Silvia - WEBEROVÁ, Dagmar - PRUŠA, Petr. Application of cluster analysis in marketing communications in small and medium-sized enterprises: An empirical study in the Slovak Republic. In Sustainability (Switzerland), 2019, vol. 11, no. 8. Dostupné na: https://doi.org/10.3390/su11082302., Registrované v: SCOPUS, WOS
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