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ANZMAC 2017: Marketing for Impact
Title ANZMAC 2017: Marketing for Impact : Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia)[elektronický zdroj] Author info Editors: Linda Robinson, Linda Brennan, Mike Reid, Reviewers: Narjess Abroun, Jonathan Baker ... [et al.] Another authors Robinson Linda (Editor) Brennan Linda (Editor) Reid Mike (Editor) Abroun Narjess (Recenzent) Baker Jonathan (Recenzent) Event/Corporation ANZMAC 2017: Marketing for Impact . International Conference , Melbourne, Australia , 4.-6.12.2017 RMIT University Issue data Melbourne : RMIT University , 2017. - online 1009 s. Issue 1st Edition ISSN 1447-3275 Document kind miscellanea Language English Country of Edition Australia systematics 339.138 - Marketing Keywords marketing * marketing elektronický * správanie spotrebiteľa * digitalizácia * médiá sociálne * priemysel * marketing medzinárodný * politika verejná * komunikácia * výskum * vzdelávanie * maloobchod * distribúcia * služby * marketing sociálny * marketing strategický * značky Database BOOKS References (1) - PUBLIKAČNÁ ČINNOSŤ
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electonic book
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