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Age Identification in Elderly Segment and Its Impact on Marketing Communication

  1. LESÁKOVÁ, Dagmar. Age Identification in Elderly Segment and Its Impact on Marketing Communication. In Enterprise and Competitive Environment 2019. Annual International Conference. Enterprise and Competitive Environment 2019 : Abstracts of the 22nd Annual International Conference, March 21–22, 2019, Mendel University, (Brno, Czech Republic). - Brno : Mendel University in Brno, 2019. ISBN 978-80-7509-654-8, pp. 35.
Number of the records: 1  

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