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Marketing Research

  1. Title Marketing Research : An Applied Approach
    Author infoThomas C. Kinnear, James R. Taylor
    Author Kinnear Thomas C.
    Co-authors Taylor James R.
    Issue dataNew York : McGraw-Hill , 1991. - 856 s.
    Issue4th Edition , McGraw-Hill International Editions
    Edition McGraw-Hill Series in Marketing
    ISBN0-07-034757-3 , 0-07-100993-0 (vzadu na obale)
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * výskum marketingový * rozhodovanie * marketing manažment * zber dát * analýzy * plán marketingový
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number910678

    Call numberLocationSublocationInfo
    910678SEKSklad knižničného fonduavailaible

Number of the records: 1  

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