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Big data as a source of information for marketing analytics
- HLAVATÝ, Ivan. Big data as a source of information for marketing analytics. In EDAMBA 2020. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2020 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2020. ISBN 978-80-225-4794-9, pp. 237-246 online.
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