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Use of Netnography in Contemporary Marketing Research
Title Use of Netnography in Contemporary Marketing Research Translation Využitie netnografie v súčasnom marketingovom výskume Author info Janka Kopaničová, Dagmar Klepochová, Zuzana Francová Author Kopaničová Janka EUBOBFKMA - Katedra marketingu OBF Co-authors Klepochová Dagmar EUBOBFKMA - Katedra marketingu OBF Francová Zuzana EUBOBFKMA - Katedra marketingu OBF Source document Central and Eastern Europe in the Changing Business Environment : Book of Abstracts of 21st International Joint Conference. Pp. 23 online. - Bratislava : Vydavateľstvo EKONÓM, 2021 / Hlavatý Ivan ; Antal Jarolím ; Baumöhl Eduard ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-225-4817-5 Note abstrakt Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords výskum marketingový * prieskum spotrebiteľský * správanie spotrebiteľa * trhy Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E21 00735-004, kópia plného textu
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