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Sustainability as a Factor of Changing Marketing Strategies Based on the Customers´ Preferences in Context of Different Generations in Slovakia

  1. SMOLKA, Samuel - SMOLKOVÁ, Eva - VILČEKOVÁ, Lucia. Sustainability as a Factor of Changing Marketing Strategies Based on the Customers´ Preferences in Context of Different Generations in Slovakia. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2021. ISSN 1338-7944, 2021, roč. 16, č. 3, s. 2-12.
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