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Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems

  1. Title Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22
    Author infoProceedings of the Scientific were Completed by: Eva Hanuláková, Reviewers: Małgorzata Krzywonos, Aneta Vančová
    Another authors Hanuláková Eva (Editor) EUBOBFKMA - Katedra marketingu OBF
    Krzywonos Małgorzata (Recenzent)
    Vančová Aneta (Recenzent)
    Corporation Ekonomická univerzita v Bratislave . Obchodná fakulta
    Issue dataBratislava : Vydavateľstvo EKONÓM , 2022. - 125 s.
    Issue1st Edition
    ISBN978-80-225-4991-2
    NoteVEGA 1/0354/22
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 339.138 - Marketing
    Keywords spotrebitelia * neuroveda * podnikanie * udržateľnosť * výkonnosť podniku * marketing * technológie inteligentné * neuromarketing
    DatabaseBOOKS
    Copy count2, currently available 0, at library only 2
    References (9) - PUBLIKAČNÁ ČINNOSŤ
    Call number921354, 921355
    No. of Archival CopyE22 00455-001, kópia plného textu

    File nameSizeTyp prístupu
    Plný text PDF2 MBfrom the SEK IP address after logging in
    Call numberLocationSublocationInfo
    921354SEKVšeobecná študovňaIn-Library Use Only
    921355SEKSklad knižničného fonduIn-Library Use Only
    Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance  Based on Modern Intelligent Systems

Number of the records: 1  

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