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Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust

  1. ČVIRIK, Marián - NAĎOVÁ KROŠLÁKOVÁ, Monika - ORGONÁŠ, Jozef - DRÁBIK, Peter. Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings of 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5064-2, pp. 53-62. I-22-104-00.
Number of the records: 1  

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