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Pricing Strategy as a Leading Predictor of the Profitability in Creative Industry Companies

  1. REMEŇOVÁ, Katarína - KMETY BARTEKOVÁ, Mária - MAJDÚCHOVÁ, Helena - ŠLAHOR, Ľudomír. Pricing Strategy as a Leading Predictor of the Profitability in Creative Industry Companies. - Registrovaný: Web of Science. In Strategic Management : International Journal of Strategic Management and Decision Support Systems in Strategic Management. - Subotica : Faculty of Economics in Subotica University of Novi Sad, 2024. ISSN 2334-6191, 2024, vol. 29, no. 1, pp. 29-40. VEGA 1/0582/22.
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