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Empirical Research on the Impact of Consumer Reviews on Purchasing Behaviour: Insights for Strategic Marketing
- KORČOKOVÁ, Marína - KLEPOCHOVÁ, Dagmar - ŽÁK, Štefan. Empirical Research on the Impact of Consumer Reviews on Purchasing Behaviour: Insights for Strategic Marketing. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 63-74. VEGA 1/0505/22.
Number of the records: 1