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Structuring Live Stream Commerce: A Study on Classification, Framework Development, and Future Research Agendas
- CHU, Hsunchi. Structuring Live Stream Commerce: A Study on Classification, Framework Development, and Future Research Agendas. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2024. ISSN 1338-7944, 2024, roč. 19, č. 3, s. 2-17.
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