Nová kapitola digitálneho marketingu: tvorivý potenciál generatívnej umelej inteligencie

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Title	Nová kapitola digitálneho marketingu: tvorivý potenciál generatívnej umelej inteligencie
Parallel title	A New Chapter in Digital Marketing: The Creative Potential of Generative Artificial Intelligence
Author info	Petra Kaššayová
Author	Kaššayová Petra EUBOBFKMA - Katedra marketingu OBF
Source document	MERKÚR 2025 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 5, 2025 : Bratislava, Slovak Republic. S. 126-133. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025 / Hlavatý Ivan ; MERKÚR 2025 International Scientific Conference for PhD. Students and Young Scientists. ISBN 978-80-225-5285-1
Document kind	schedule of articles from year books
Language	Slovak
Country of Edition	Slovak Republic
Public work category	Reports at home scientific conferences
Database	PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1